When your dog is scratching, it usually is just an inoffensive good little scratching session. But sometimes incessant scratching paired with licking, chewing, rubbing, scooting, recurrent ear problems, hair loss, or body odor, can be signs of allergic dog itch. The most common causes of allergic itching are food, fleas, shampoos, insecticides, chemicals, or detergents. Your dog can also be allergic to pollen, mold, or dust mites. It is important to treat the allergy when the first signs appear. Early allergic itch, while annoying and bothersome, may not be too problematic. If left untreated, it can become more severe and make the treatment more difficult, resulting in ear and skin infection, and interfering with your dog's daily activities and comfort. Apoquel is a revolutionary prescription medicine for the control of itch associated with allergic dermatitis and control of atopic dermatitis, that goes right to the source, to stop the underlying cause of allergic dog itch. Apoquel tablets target specific proteins involved in these allergies, which reduces dog itch, decreases inflammation, swelling, and redness of the skin. Apoquel for dogs is safe (dogs 12 months of age or older) and fast (relief within 4 hours), that’s what makes it the number one prescribed medicine for allergic dog itch.